Digital Marketing Manager

Recruiter
E M R
Location
England,London
Salary
£200 - £300 per day
Posted
16 April 2019
Closes
15 May 2019
Ref
1631570
Job Function
PR/Publicity
Contract Type
Contract
Hours
Full Time
Digital Acquisition Manager (Subscription focused) Are you a hands-on digital acquisition marketeer, with previous experience within digital subscriptions? If you want to be part of a leading integrated media-publishing organisation and be at the fore-front of exciting new projects, then please read on! ABOUT THE ROLE: You will be the go-to-person for all things acquisition, working across multiple brands and your sole focus will be on optimising earned and owned channels. * You will be using research to understand customer's goals, needs and behaviours * You will be identifying needs of different customer segments and create marketing campaigns to promote personalised content, tools and services to increase conversion * You will oppose campaign metrics and design meaningful tests to improve marketing effectiveness * Working with UX, design and other stakeholders to propose solutions to drive customer engagement and remove friction points through registration and subscription sign up * You will develop propositions/hypotheses for site-based testing, working with the data analyst to get this actioned * You will develop creative assets (design and copy-writing) for landing pages and other digital channels on and off-site * You will maintain and monitor offer pages to keep them fresh and appealing * You will be using data and learning's from conversion to inform upper funnel audience segmentation and targeting. KEY SKILLS REQUIRED: * Experience in A/B, MVT Testing and personalisation * Experience with a DMP Platform (Salesforce preferred) * Experience with pricing, offers, testing * Experience using analytics tools to generate detailed reports * Knowledge of HTML a bonus. ABOUT YOU: Knowledge * You have great communication skills and the ability to build relationships with key stakeholders internally and externally * Organised and methodical in your approach to testing. Experience * An accomplished, digital consumer marketer in a subscription acquisition business * Strong problem-solving skills - supporting an ability to distil large amounts of data into action plans * Self-motivated and collaborative, with a desire to work in a fast-paced, entrepreneurial environment * Resourceful, reliable, energetic & optimistic. LOCATION: London

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