Marketing Manager - B2C Financial Services

Recruiter
E M R
Location
England,London
Salary
£40000 - £55000 per annum + Benefits
Posted
16 April 2019
Closes
16 April 2019
Ref
1631568
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Responsibilities: * Develop and implement the execution of the marketing strategy, differentiating approaches to ensure they are appropriate to the different target markets and target client-bases * Leading the corporate identity, brand architecture, brand promise, brand advertising and marketing strategies, as well as developing brand messaging that unifies all communications externally and internally. * Establish brand presence on digital and social channels and take ownership of all strategic and execution of all marketing initiatives * Develop and project-manage well-structured marketing plans for both existing products and new product launches * Draft, edit, proof-read, update and ensure compliance of content for marketing materials including sales flyers, brochures, micro-sites, conference materials and email campaigns * Driving marketing excellence in campaign delivery, customer experience, content development, digital and social media, advertising and relevant media relations * Work cross functionally to ensure all marketing and communications programs effectiveness and success based on financial, market and technology factors * Keep up with market trend and allocate limited resources in a cost-effective manner * Track and manage the budget and ROI on activities * Plan and execute SEO via various techniques, including content-driven strategies * Developing a strategic marketing plan and clear value proposition Requirements: * Experience of working in marketing ideally in B2C & B2B financial services * A self-starter - track-record of creating and implementing marketing strategies * Good understanding of Adobe Creative Suite (Illustrator, InDesign, Photoshop) * Social media and website management experience * Knowledge and experience of website analytics tools, SEO and PPC. * Basic understanding of HTML5, CSS3 would be ideal * Excellent verbal and written communication skills * UK experience essential

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