Marketing Manager - On & Offline

Recruiter
E M R
Location
England,Surrey
Salary
£40000 - £47500 per annum + Bonus + Benefits
Posted
04 April 2019
Closes
04 April 2019
Ref
1631022
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Responsibilities: * Create and implement the acquisition marketing plan in line with the wider marketing strategy and plan through TTL channels * Manage the acquisition budget and assign to tactics as per acquisition plan * Manage the Google and Bing PPC accounts including regular performance audits and testing to optimise spend * Manage social advertising campaigns, including facebook retargeting and in conjunction with the organic social marketing plan * Implement organic search optimization plan to improve ranking for key search terms * Set up and implement acquisition email programme using dotMailer * Plan and implement a programme to increase acquisition traffic and improve conversion * Assist with website builds, testing, and on-going website maintenance * Manage the Google Analytics account and report on clicks, quotes, conversions - working closely with the analytics and pricing team * Be the source of truth for Google Analytics and ensure all members of the team can access and report on the data they need * Manage affiliate and affinity partnerships * Train and work closely with the Marketing Assistant on implementing acquisition tactics Requirements: * Acquisition focused marketing role (On and offline) * In-depth knowledge of Google and Bing advertising programmes (PPC, display etc.) * In-depth knowledge of the facebook advertising programme * Experienced in optimising websites and website content for search - clear understanding of SEO principles and how to implement them * Experienced in using a bulk marketing email system such as dotMailer, and sending acquisition emails, both ad hoc and automated * Experience of using WordPress to manage websites * Experience of testing variations on websites, ads etc to improve conversions * Knowledge of how affiliate schemes work

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