Digital Marketing Executive
Are you a digital marketer with an appetite for SEO and PPC? I'm working with UK's leading residential property company to find an expert in SEO and PPC to work with the Head of Marketing in defining the strategy, campaign design/creation, optimisation and analysis. This is an exciting opportunity in a company that takes all necessary steps to maximise potential in their employees through providing a healthy work/life balance. Key Responsibilities: * Accountable for digital lead activity across the group with view to growing the database and acquiring new clients * Creating and delivering a digital acquisition plan for inclusion in the wider marketing strategy * Building, optimising, reporting and analysing campaigns * Creating landing pages and lead-gen forms for content to be distributed through relevant paid initiatives * Manage organic search engine performance and goal-setting based on site impressions, click through rates, traffic, and conversions across all websites. Key Skills: * Proven experience in managing and executing SEO/SEM campaigns * Knowledge of various paid marketing channels and technologies (i.e. PPC, retargeting, social) * Experience in SEO including technical, on-page audits, on-page SEO content strategy etc.