Digital MANAGER

Location
England,West Midlands,Dudley
Salary
£40000 - £50000 per annum + Bonus
Posted
07 April 2019
Closes
05 May 2019
Ref
83087
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Do you want to own the Digital/Ecommerce strategy for a well-established SME who have all the tools in place to grow the online part of the business? This is a real exciting opportunity to join the business at the start of a rapid growth phase, and directly impact the business. My client stocks over 200,000 product lines and have heavily invested in the online side recently, and have just built brand new website hosted on Magento, as it is a key objective to drive the online sales of the business this year. Now a digital expert is needed to come in and contribute to this objective and take ownership and responsibility of the Ecommerce strategy. You'll be responsible for setting and executing the online strategy across social, web, email, SEO & PPC, being the standalone digital marketer you'll have to be very hands on to begin with, with a view to growing a team around you after the first 12 months. You need to have a strong commercial awareness and be able to understand how to analyse and report the ROI. Responsibilities: * Responsible for the website on the Magento platform * Set the Ecommerce strategy and drive activities to increase sales * Implement an effective SEO strategy, * Plan and execute effective, targeted email campaign * Manage the social media and web activities * Producing copy and content for the website, such as product pages, flash deals etc... * Converting traffic into sales * Analysing online campaigns and consistently improving ROI * Strong understanding of analytics * Be the online advocate of the business, working collaboratively with colleagues to gain any information required Skills required: * Ability to effectively deliver a commercially focused ecommerce plan * Passionate about driving sales online and owning the website * Strong understanding of SEO & PPC * Strong understanding of Google Analytics and Adwords * Commercial awareness * Understanding of B2B and B2C sales channels and routes to market Reporting into the MD you'll have the autonomy to own all the online activities, and new ideas are encouraged and embraced by the supportive MD, who is very keen to reward the right individual if the job is done well. As this is a brand new role you'll have the ability to shape it into the role you want it to be. Overall this is a real exciting opportunity to shape the role how you best see fit, you'll have complete autonomy and ownership of the digital strategy and acitivities, whilst yes it will be a challenge, the rewards will certainly be worthwhile. Flex working/bonus plus a real friendly, fun working environment is on offer for the right person. If you want to hear more please apply today or email me at

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