Head of Marketing

£70000 - £80000 per annum
09 April 2019
07 May 2019
Job Function
Contract Type
Full Time
Responsible for building, developing and executing our global marketing strategy, this candidate will play a pivotal role in leading the organisation's commercial efforts, working closely with the Director of Global Sales and Marketing.

Client Details

The Company of Animals was set up in 1979 with the goal of enhancing the lives of pets and their owners. The company have done this utilising their 40+ year experience in animal training and behaviour to provide simple, effective and kind products combined with the right education to pet owners all over the world. It is their belief that all common pet-ownership challenges can be simply overcome with the right products and advice. The Company of Animals is a leading developer, manufacturer and master distributor of pet accessories worldwide, supplying a variety of distributor, veterinary and retail accounts. Widely recognised for its product innovation and award-winning brands, the Company of Animals' impressive portfolio includes Pet Correctorâ"¢, Halti®, Pet Head®, Baskerville and CLIX®. The Company of Animals is a privately-owned company with sales in over 50 countries worldwide. They have offices in Surrey, UK and Denver, US with distribution centres in the USA, UK, and China.


This role will be located at our dog-friendly HQ in Chertsey, Surrey. Responsible for building, developing and executing our global marketing strategy, this candidate will play a pivotal role in leading the organisation's commercial efforts, working closely with the Director of Global Sales and Marketing. You will be a self-motivated, confident, pro-active and highly organised individual with a natural ability to build and lead a large team deployed across the globe. Continuing to build on our brand strategy through this exciting phase in our company's development, you will lead our Marketing teams through the launch of our company-wide rebranding project. Utilizing your experience in all functions, you will most effective deploy our resource and investments to best suit our global opportunities and elevate our brand status. Main Job Tasks and Responsibilities: * Build, train, mentor and lead the global marketing function. * Responsibility for building, adapting and employing global marketing strategies. * Build activation plans, customer targeting and consumer campaigns, working across a diverse brand and product portfolio. * Develop and execute brand plans in line with long term strategic goals. * Transform the companies digital capabilities, inclusive web-site design and build, E-commerce, CRM and digital media. * Develop effective channel marketing toolkits for application across multiple sales channel and international markets - with dedicated activities for key customers. * Lead and develop PR and social media functions, communicating with senior stakeholders on significant PR issues and customer experience matters. * Design, develop and deliver compelling / results driven marketing programmes. * Manage budgets, report effectively on ROI of campaigns, understand cost drivers and implement continuous improvements to provide value for money. * Engage with key global customers and external stakeholders to find creative ways to grow sales and brand value. * Oversee global trade-show strategy and organisation. * Responsibility for instilling a data driven and performance orientated global marketing culture - establishing and measuring core marketing KPIs and success of programmes. * Contribute to the organisations leadership, reporting to the Director of Global Sales and Marketing. * Work closely with the sales team to effectively integrate commercial resources and deliver on growth targets. * Work closely with the Operations team to effectively coordinate campaigns, promotions and shows. * Full budget responsibility.


The successful Marketing Director will have the following skills and experience: * Minimum of 5 years in international marketing leadership roles within consumer goods * Success in building and developing teams in a consumer product business. Detail-oriented, highly analytical and results-driven approach * Exceptional verbal and written communication skills that span cultural differences * Strong problem solving and decision-making skills * Excellent organisation and time management skills with the ability to work under pressure * Commercial awareness and strong understanding of all aspects of business * Self-motivated and dynamic individual * Proven discipline, drive for results and ability to make commercial decisions * Demonstrated ability to manage operational budgets with sound judgement utilising external resources * Experience in international consumer brands * Educated to degree level or equivalent

Job Offer

Very attractive package to attract the best.

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