SEO Manager

28 March 2019
28 March 2019
Job Function
Contract Type
Full Time
Reporting to the Ecommerce Manager, you will be responsible for driving an improvement in SEO performance and developing and implementing effective SEO strategies with one direct report, the SEO Assistant.

Client Details

Established fashion retailer, with over 175 stores in the UK. They offer a wide range of fashion pieces, maintaining a range of more than 10,000 trend led products at affordable prices.


As the SEO Manager, your main roles and responsibilities will include, but are not limited to; * Full ownership of SEO across the website including regular site audits * Develop and execute successful SEO strategies to maximise search visibility, including keyword analysis, link acquisition and content distribution * Carry out on-page / technical SEO audits to identify and address any problems with SEO performance * Commercially aware in regard to latest digital trends and best practices in online marketing * Carry out link profile analysis on the website * Direct off-page optimisation projects (e.g. SEO Blogger outreach programme) * Perform ongoing keyword discovery, expansion and optimisation * Optimise and continuously refresh website content, landing pages and paid search copy * Produce regular activity reports on traffic, rankings and other SEO aspects * Work with your SEO Assistant and the Ecommerce team to ensure SEO best practices are followed * Work with social media and PPC colleagues to create and execute copy for digital channels and optimise campaigns * Work with content and marketing colleagues to drive SEO content creation and content planning * Research and analyse competitor advertising links, produce reports on analysis results * Keep up to date with industry developments for SEO and content marketing trends


The successful candidate will be able to demonstrate the below skills and attributes; * Previous experience managing the SEO function * Hands on technical SEO experience, including on-page, understanding of techniques and off page: link building and outreach * Experience of E-commerce site CMS. You will analyse and plan changes needed to the site hierarchy and URL structure. * Experience in SEO tools such as SEMRush, Screaming Frog SEO and Moz * Utilising HTML, CSS, and JavaScript where necessary * Complete full technical audits of tagging and engineer relevant improvement * Monitor and analyse organic search performance data, raise technical issues, opportunities and competitor insights * Support traffic driving content to maintain and grow market share and cost effective sales * Continuously look to find incremental gains and using innovation to drive through SEO agenda across a number of projects

Job Offer

SEO Manager - Retail London Competitive salary plus benefits

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