Brand Manager

03 April 2019
03 April 2019
Job Function
Brand / Product
Contract Type
Full Time
As Brand Manager, you will work closely with the Global team being responsible for the development and implementation of the marketing strategies in the UK market.

Client Details

The UK's leading natural healthcare product manufacturers


As the Brand Manager your responsibilities will include, but not limited to: * Develop and implement the local brand strategy and the UK annual marketing plans to deliver P&L targets (including sales and profit). * Develop and implement effective communication strategy and consumer communication plans, including OOH, digital and social media campaigns driving reach and brand advocacy. * Liaise with media, creative and brand activation agencies to brief, agree and implement the communication campaigns. * Liaise with the internal PR and digital team to make sure all of their activities are amplified in line with the brand strategy (requires close cooperation with UK press office manager, digital manager and social media executive/community manager). * Work closely with the sales team to develop customer specific activities and investment plans to amplify and support consumer marketing plans. Manage and track both consumer and the shopper marketing budget. * Collaborate closely with the Sales team to gain an understanding of the key objectives & challenges by account. Use this knowledge to make recommendations for promotional activity, product range and account support. * Collaborate closely with the UK sales team on development and implementation of in-store campaigns to increase brand's visibility in-store (development of proposal for merchandising solutions and POS materials). * Collaborate closely with the UK sales team and central Educational team on development of educational materials for pharmacy channel and training materials for retail partners and internal/external sales force. * Develop actionable consumer insights based on the available and new consumer data, suggest new consumer research to further deepen the understanding of the consumer / shopper and implement with the external research agencies. * Work closely with Regulatory Affairs department to ensure all communication is compelling to the consumer whilst also meeting regulatory requirements. * Utilise market (IRI, Nielsen, Boots AdCard) and EPOS data to monitor the brand performance including the mix/cannibalisation within the portfolio, and track initiative results * NPDs - Provide UK specific input to innovation pipeline led by the global team. Develop a compelling business case and launch plans for new products, align the business objectives with the key stakeholders, develop and implement launch plans. * Manage all artwork and portfolio changes (EPDs).


The successful candidate will be able to demonstrate the below skills and attributes: * Previous brand management of consumer products from FMCG or OTC/Healthcare sectors * Ability to execute brand strategies, development and implementation of the annual brand plan. Full management of the annual marketing budget. * P&L management * Manage external creative and media agencies * Working knowledge of the UK retail environment * Proven track record of delivering in-store campaigns with major UK retailers that drove uplifts in sales * Sound knowledge and interest in digital marketing * Ability to analyse data and present results * I.T. literate in Word, Excel and Powerpoint * Strong communication skills both written and verbal * Proactive with the ability to multitask and prioritise effectively

Job Offer

London Brand Manager Competitive salary plus additional benefits

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