Responsibilities: * Manage end-to-end marketing plans and budget lines for the above products, aimed at acquiring new customers as well as retaining/cross-selling existing customers. * Translate product teams' briefs into marketing plan requirements and understand marketing team's resources needed to devise a multi-channel marketing plan that it's aligned to the business objectives (e.g. Marketing Teams, Digital Teams, Onsite Teams etc.). * Liaise with Product teams to understand product development roadmap and competitor's landscape, and how these fit into the marketing propositions and plans. * Liaise with internal Central Marketing teams to have oversight of marketing activities versus plan. * Understand the commercials behind the products and propositions, including revenue, income contributions to the business, costs and cost per acquisition. Requirements: * Extensive experience in a marketing planning function, ideally within B2C Financial Services, Insurance and/or Broadband sector. * High numeracy, ability to understand commercial KPIs and budgets. * Strong understanding of marketing channels, both online and offline. * Strong internal and external stakeholder management. * Excellent communication skills both written and oral. * Marketing / Business qualifications and/or degree. * UK experience essential.
Apply for Marketing Planner
Already uploaded your CV? Sign in to apply instantly