Digital Marketing Executive

Location
England,Berkshire,Reading
Salary
Up to £40000 per annum
Posted
29 March 2019
Closes
29 March 2019
Ref
14004936/001
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
This role involves working directly with the head of marketing to define the strategy, campaign design/creation, optimisation and analysis

Client Details

UK's largest custodian of land, property and environmental data in the UK who are the at the forefront of innovation and thought leadership leading the wave of digital transformations into markets such as estate agency, conveyancing, surveying, environmental consultancy and governments.

Description

The Digital Marketing Executive will be responsible for the below duties: * Working directly with the head of marketing to define the strategy, campaign design/creation, optimisation and analysis * Accountable for digital lead activity across the group to grow the database and acquire new clients * Create and deliver a digital acquisition plan for inclusion in the wider marketing strategy * Build organic PPC road maps to deliver and demonstrate the journey to success * Build, Optimise, report and analyse campaigns across GA, AdWords, Display, Social Media platforms and Pardot

Profile

For the Digital Marketing Executive role, the desired skills set would be as below: * Experience in tracking and measuring activity and reporting back on performance * Knowledge of various paid marketing channels and technologies, including paid search, re-targeting , social network advertising and content distribution * Passionate about online with thirst to learn more about paid search * Google AdWords certified or working towards * Goggle Analytics certified or working towards

Job Offer

Desirable Base Salary

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