Head of Marketing

Location
England,West Midlands,Birmingham
Salary
£65000.00 - £70000.00 per annum
Posted
28 March 2019
Closes
28 March 2019
Ref
3564315
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Marketing, Head of Marketing Hays are working in partnership with a large publicly listed company for their new Head of Marketing. To provide broad marketing leadership across digital, promotional and marketing operations to deliver category leading client satisfaction and demonstrably maintain the position of the UK's leading sector. * Working with our own Insights teams and utilising access to external research and insight, build a deep understanding of our market place and audience to help guide and shape our future activity * Build upon and enhance the Simplicity brand vision to help us achieve salience and remain at the forefront of consumer choice when looking for Direct Cremation and low cost funeral services * Be the guardian of the Simplicity brand values, identity and tone of voice and ensure its correct and appropriate usage internally and across all external activity * Collaboratively work to oversee the development roadmap for the Simplicity Digital website and product portfolio and ensure user success. * Articulate specifications and work with IT and Operations stakeholders to ensure product development meets requirements and expectations of marketing function. * Detailed analysis and data insight to drive targeted and effective messaging and digital marketing campaigns * Own the test and improve Programmes - define, implement and track these across channels, onsite, in communications and through digital marketing campaigns. * Oversee the content production and calendar of updates to the website to ensure that we maintain a relevant and market leading website for advice and guidance * Develop and implement a rolling 12-24 month brand marketing plan, leading the creative development and media strategy to drive awareness of the Simplicity proposition and acquire new pre-need and at-need customers. Hays are working in partnership with a large publicly listed company for their new Head of Marketing. To provide broad marketing leadership across digital, promotional and marketing operations to deliver category leading client satisfaction and demonstrably maintain the position of the UK's leading sector.

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