Senior Brand Manager - Contract

Location
Slough, Berkshire
Salary
To £60,000 plus benefits
Posted
02 April 2019
Closes
02 April 2019
Ref
TP884886
Job Function
Brand / Product
Contract Type
Contract
Hours
Full Time
Senior Brand Manager - Interim

Consumer Goods

West London

To £60,000 plus benefits

TP884886

We're looking for an experienced Senior Brand Manager with FMCG or Consumer Brand experience to step into this exciting maternity cover role for a period of 10-11 months

The role

This is a key role in the Trade Brand team with responsibility for creating and executing best practice ATL and BTL communications. You will be part of a small, busy team working very closely with partner brand teams to deliver effective, integrated communications campaigns, targeted at both trade and consumer markets.

Priority Objectives:

• Deliver the business plan (Vol, GIV, EBIT and specific brand health and share targets)

• Drive a clear strategic direction for communications with the Senior Marketing Manager

• Responsible for managing comms implementation from developing the creative idea through to in-market delivery and measurement of campaign success

• Prioritise and drive the key initiatives to ensure brilliant execution across the business, ensuring appropriate internal communications

Responsibilities

• Responsible for the commercial success of EPD, NPD and brand health

• Build a compelling communications plan and execute across both physical and digital worlds as one customer journey

• Work with key agencies to brief and execute the communications requirements for the brand

• Lead development & ongoing management of content (including aesthetic/colour/design content)

• Using relevant technology (social media, targeted marketing, video on demand etc.) to engage our customers as we optimise our one customer journey on and offline

• Act as content editor to ensure consistency of messaging and look and feel

• Management of PR and media buying/delivery

• Responsible for allocating flexible workload and resource management own workload

Education & Experience

• Ideally educated to BA/BSc degree level or equivalent

• Experience of marketing in high performing businesses managing multiple categories and/or brands (ideally within FMCG, Retail or DIY industries)

• SBM/BM level experience with good knowledge across consumer and professional markets

• Experience of working within a matrix organisation structure and influencing Global stakeholders

Marketing Competencies:

• Brand planning and marketing programme execution

• Basic knowledge of P&L management

• Proven ability to influence across an organisation

• Experience in development and implementation of brand/communications plan

• Good creative judgement and experience in developing work across multiple channels

• Experience of working with agencies to deliver great work

• Champion of consumer/customer insight as the foundation to marketing activities

Company Profile

Leading major international global consumer goods company with a portfolio of well- known brands.

The Tarsh Partnership is committed to finding the right roles for talented candidates. We are a leading name in marketing recruitment with extensive marketing and recruitment experience working with brand management, communications, category management, customer marketing, brand consulting and insight/research specialists across a wide range of industry sectors. If you would like to discuss this role, or any other roles that might be suitable, please apply.

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