Product Marketing Manager

Recruiter
E M R
Location
England,London
Salary
£45000 - £60000 per annum + Benefits
Posted
02 April 2019
Closes
02 April 2019
Ref
1631500
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
A global Professional Services firm are recruiting for a Product Marketing Manager to lead on B2B software products. You will work with key stakeholders internally and externally as well as the product and sales team. They have a number of products which are already successful and are looking to launch new products this year. You will be part of a small marketing team and have support from wider marketing teams. This is a new role within the team and you will have the opportunity to make a large impact across the sector. Responsibilities: * Product messaging - work with stakeholders across organisation (inc. marketing, sales, product) to create compelling product messaging content * Go-to-market planning - develop and plan product marketing campaigns and initiatives to support raising market awareness, lead generation and new business * Collateral development - build and maintaining set of collaterals that support market/sales engagement and sales effectiveness * Support lead generation through: Website, events, email marketing, webinars and content development * Market Intelligence - monitoring competitor and market movements * Content development - plan and develop thought leadership content * Stakeholder management - work collaboratively with sales and product leadership ensuring appropriate buy-in and support in development of all programmes and initiatives * Sales development and execution - generate a quality lead pipeline to support overall commercial goals Requirements: * Solid Product Marketing experience in online B2B services is essential * Experience of generating go-to-market propositions for products to generate leads * Excellent written communication skills * Strong experience and understanding of full marketing mix * Extensive experience of working with Product teams * Excellent stakeholder management experience essential * UK experience essential * Experience with marketing automation and email campaigns * Excellent track record of producing content across a variety of channels

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