CRM Marketing Database Executive

Up to £28000 per annum
10 April 2019
17 April 2019
Nicky Price
Job Function
IT / Technical, Marketing
Contract Type
Full Time
My client, a global brand is recruiting a CRM Marketing Database Executive to join their CRM team. This is a new opportunity due to expansion within the business. If you have a strong database/crm background with experience of using salesforce then please get in touch!

Yo will be responsible for management and development of the company B2B data and technology capability to deliver analysis, CRM, sales process management, and sales success reporting to support achievement of targets for acquisition and retention of customers.

Key Responsibilities:
Work with Data Strategy Manager to support the delivery of company events and service strategies
Collaborate with the wider Customer Marketing team with the planning of campaigns and be responsible for data segmentation, testing, delivery and post campaign analysis of all email campaigns
Use of key technologies such as marketing automation to drive efficiency in the sales process and ensure the most effective leads are acquired and optimised for direct contact to maximise the use of the Sales Team's time and drive conversion
Produce a range of dashboards, reports and insight using existing company data and 3rd party data enrichment to ensure senior management and Data Strategy Manager have the necessary information to drive business decisions, report on sales success, monitor customer satisfaction and improve targeting for campaigns
Be the first point of contact for all daily system admin, support and training for all users including guidance on best practice, data quality standard and compliance with statutory regulations such as GDPR
Manage data quality within the database, keep a monthly tracker of data quality changes and identify and rectify issues at source

Key Requirements:
Must have extensive experience working in a crm/database marketing role
Experienced using a CRM platform (ideally Salesforce), marketing automation and direct marketing in a B2B and B2C environment
Comfortable working in a fast-paced sales environment with tight deadlines
Able to prioritise workload and work independently
Strong interpersonal and organisational skills
Highly numerate with advanced Microsoft Excel skills (pivot tables, look ups)
Possess a logical and analytical mindset with great attention to detail
Must be able to interpret relational database structures and ensure that the database remains fully GDPR compliant

Salary up to £28k
35 hours per week, Mon- Friday 9-5.30pm

Buy & sell 5 days

25 days holiday + bank holidays
Pension scheme and life assurance
High street, beauty and holiday discounts

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