Marketing Executive

Recruiter
EMR
Location
England,London
Salary
£35000 - £38000 per annum
Posted
22 March 2019
Closes
17 April 2019
Ref
1631474
Contact
Ekaterina Alouker
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
A leading credit cards issuer based in London is seeking a B2B Marketing Executive to create and implement marketing programs to drive usage.

Responsibilities:

* Work closely with local product teams to understand the product strategy and build effective marketing plans and campaigns to help drive business goals
* Lead the management of network events, engaging external and internal key stakeholders
* Lead innovation and thought leadership on new ways to connect with B2B customers, via our Insight Network events, including digital and social channels
* Manage the execution of business wide perception of coverage strategy
* Manage the seamless delivery of B2B wide marketing campaigns throughout the year
* Responsible for end to end campaign execution including effective targeting, creative development, delivery, campaign analysis and budget management
* Work across the UK Marketing team to identify new opportunities that deliver marketing efficiencies and drive business results at scale
* Budget campaign management

Requirements:

* Proven experience in B2B end-to-end multi-channel campaign management
* On and off-line B2B marketing experience is essential
* Ideally experience in financial services or in a regulated industry
* Strong communication and interpersonal skills with the ability to manage campaign delivery (input and approvals) from multiple stakeholders across multiple local and international teams
* Ability to manage and influence stakeholders and teams
* Experience in managing a campaign budget, and ability to effectively manage and control campaign costs effectively
* Customer centric approach, understanding of segmentation and targeting to drive campaign strategy
* Ability to drive conclusions from previous marketing campaigns to inform future strategies and tactics
* Excellent multi-tasking, prioritisation, and project management skills
* Digital and social marketing preferable
* Degree or equivalent education
* UK experience essential

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