Marketing Executive

Location
England,Essex
Salary
£20000 - £24000 per annum + Bonus
Posted
19 March 2019
Closes
29 March 2019
Ref
14002019/001
Contact
Andrew Cooke
Job Function
Marketing, PR/Publicity
Contract Type
Permanent
Hours
Full Time
The Marketing Executive is responsible for bringing campaigns to life at a local level and planning and executing a local marketing plan specific to the area. This role encompasses digital marketing (social media, content creation), PR, media and much more...


Client Details

My client is a reputable leisure/entertainment business with over 50 sites around the world. This is an exciting opportunity for a junior marketer to join an ever growing business and be part of a great team.


Description

The key responsibilities of the Marketing Executive include the following:

* Know the local market. Where people go, when they go, latest offers and promotions of competitors (social media, key groups to follow, network participation).

*

Planning outreach programs as part of local campaigns to enhance community relations (networking, event opportunities, key players).
*

Work with the GMs to educate and engage associates on important campaign details including campaign objectives, target audience, up sell tactics, offers etc. (local and national campaigns).
*

Analyse venue data and metrics to identify opportunities to increase visits and spend per visit. Create promotions or campaigns to capitalise on these local opportunities with GM and venue teams.
*

Owning the real time Social Media updates and interaction on Facebook, Instagram, and TripAdvisor.
*

Taking the framework from corporate marketing to create campaigns within the brand guidelines and budget.
*

Use web to print and to create the venue materials where appropriate.
*

Managing local marketing budget.
*

Maintain the stock/version of promotional items (hand out items, promo cards, tents, banners, games, posters, brochures, etc.).


Profile

The successful candidate will have the following experience and skill set:

*

Educated to degree level
*

Strong communication, project management and critical thinking skills.
*

Self-motivated and resourceful creative thinker who is extremely well organised and detail oriented with excellent organisation skills.
*

Excellent knowledge of social media marketing and capabilities.
*

Consistently meets deadlines and works in unison with other departments.


Job Offer

The Marketing Executive role is offering a basic annual salary between £20,000 - £24,000 + Bonus + other added benefits.

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