PR and Social Media Manager

Location
London Bridge Station, London (Greater)
Salary
£30k to £35k depending on experience, per annum + benefits
Posted
18 March 2019
Closes
08 April 2019
Ref
PR and Social Media Manager
Contract Type
Permanent
Hours
Full Time

THE COMPANY: DIVINE CHOCOLATE LTD

Join our international UK-based company, which is successfully proving that a company creating delicious chocolate can also be farmer-owned, with fair and dignified trading relations at its heart. We are an award-winning social enterprise and certified B Corp that's passionate about chocolate, empowering small-scale farmers and doing business differently. The company head office is based near London's famous Tower Bridge, in easy distance of London Bridge.

THE ROLE: PR AND SOCIAL MEDIA MANAGER

Divine Chocolate is seeking an in house PR and Social Media Manager who can harness the power of chocolate to grow awareness of this unique brand in print and online press and our growing social media channels. We're looking for a manager with client or agency side experience, who is passionate about selling our exciting new product ranges to press, creating engaging digital content and who desires to be instrumental in driving campaigns and activities to deliver real benefits to cocoa farmers.

THE TEAM: MARKETING & COMMUNICATIONS

We are a small, committed and friendly team who collaborate with a great range of partners that share our ethical values. We are proud to run most of our marketing and PR in-house to develop grass-roots campaigns, as well as working with trusted agency partners on larger scale campaigns. The team also work with the U.S. office, based in Washington D.C and our Swedish office based in Gothenburg.

ROLE RESPONSIBILITIES:

Maximising coverage for Divine products in consumer and trade UK press:

- Planning, writing and  distributing all product and  campaign news releases

- Tracking forward features, responding to journalist requests & sampling new products

- Cultivating journalist/influencer relationships & creating brand/celebrity partnerships

- Taking advantage of topical opportunities to promote Divine to media

- Working closely with the  Sales team to maximise Divine's presence in trade press

Managing all Divine social media across Twitter, Facebook, Instagram, LinkedIn & Youtube:

- Oversee the creation and implementation of engaging content across Divine's social media channels, creating a two way dialogue with our chocolate lovers and sharing our brand messages and farmer ownership model in an innovative way

- Use digital insight tools to track, evaluate and optimise reach and engagement of Divine's social media content, including the effective management and optimisation of paid media spend 

- Lead the development and implementation of the Divine Social Media strategy and toolkit in line with Divine's brand positioning 

- Explore new ways for Divine to connect with chocolate lovers, embracing the latest trends in digital and incorporating them into Divine's social activities

- Maximise the brands profile and PR coverage across our social media channels, building strong journalist and influencer relationships online

Campaign planning and implementation: 

- Work with Marketing team to maximise PR and Social Media for key chocolate festivals (Christmas, Easter, Valentine's Day, Chocolate Week) as well as campaigns throughout the year such as our 20th Anniversary celebrations, Fairtrade Fortnight, International Women's Day and baking campaigns

- Integrating what makes Divine unique into communications to maximise the opportunity, such as farmer-ownership, Fairtrade, B Corp, social enterprise, palm oil free, vegan, etc.

ESSENTIAL SKILLS/QUALIFICATIONS:

•    Experience of community management and proven success at developing engaging social media content for Twitter, Facebook, Instagram & LinkedIn

•    Robust analytical and reporting skills, with experience working with MS Office (Excel, PowerPoint, Word), social media insight tools and scheduling software

•    Paid Social experience is essential

•    Proven ability to build relationships with journalists, influencers and partners

•    Proven success at achieving press coverage from news releases

•    Well versed in Gorkana

•    Proven success in managing a budget

•    FMCG experience, including work on a premium or ethical or foodie brand

•    Degree level education or equivalent

•    Over 3 years' experience in a media relations and/or social media role

DESIRABLE SKILLS (NOT ESSENTIAL):

•    Event management experience

•    Graphic design skills

•    Photography/video editing skills

PERSONAL REQUIREMENTS:

•    Excellent writing skills - exhibiting both precision and flair

•    Motivated by achieving media coverage

•    Passionate about social media, with an enthusiasm for digital innovation and staying up to date with the latest trends

•    Friendly and helpful team player

•    Enthusiasm about chocolate, Fairtrade and the role Divine can play in doing business differently

•    Curious thinker, idea generator and initiative taker

•    Ability to think creatively and commercially

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