Digital Marketing Executive

£24000 - £28000 per annum, Benefits: Benefits
16 March 2019
13 April 2019
Jonathan Voss
Job Function
Contract Type
Full Time
We currently have an exciting opportunity to join a growing Marketing team at a market leading company based in central Leeds. We are looking for an experienced Digital Marketing Executive with a good understanding of SEO, PPC and Website CMS (Content Management Systems), the ability to manage and grow Social Media presence and promote strong Email Campaigns. Previous PR and Affiliate experience would be highly desirable.

Working as the Digital Marketing Executive you will assist with the implementation of the Company’s digital marketing strategy to achieve agreed targets and key performance indicators.

You will keep up to date with new digital marketing techniques and contribute to the long-term development of the digital marketing strategy.

Your duties and responsibilities as the Digital Marketing Executive:
  • Update the Company website in line with the Company’s content management programme
  • Ensure the website is fully optimised for search engines (SEO) and identify suitable websites to build referral links
  • Monitor, report and analyse results to improve performance, using tools such as Google analytics
  • Create and monitor Pay Per Click (PPC) Campaigns
  • Manage the affiliate networks via the affiliate marketing agency
  • Coordinate all social media channels (Facebook, Twitter, Google+ etc.) in a consistent ‘on brand’ voice in line with the Company’s high standards
  • Increase the number of followers, ‘likes’ and audiences for the digital marketing and social media outputs
  • Use CRM Email Software (Dynamics/Click Dimensions) to communicate to the marketing lists
  • Manage customer databases, updating new information and ensuring all records are kept up-to-date
  • Work closely with other colleagues and liaise with external agencies
  • Manage online marketing campaigns in a timely fashion
  • Arrange online customer surveys and collate and analyse responses
  • Assist with organising client events and new launches
  • Assist with the production of awards submissions
  • Monitor the success of campaigns by collecting responses and redemption figures and producing appropriate reports
Ideal Candidate requirements:
  • Must have previous digital marketing experience
  • Previous experience of working with Website Content Management Systems (CMS)
  • Good understanding of how Search Engine Optimisation (SEO) works and Pay Per Click (PPC) methodology
  • Practical experience of managing Pay Per Click (PPC) campaigns, managing corporate websites and email software platforms
  • Excellent copywriting skills are essential
  • Good experience of writing Press Releases
  • Experience of managing and growing social media platforms
  • Good communication skills both written and verbal
  • Ability to identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
This is a great opportunity to join this well-established Company that can offer excellent career development opportunities.



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