Head of Marketing Communications and Brand

Location
Reading, Berkshire
Salary
Salary circa £55,000 FTE pa plus benefits
Posted
07 March 2019
Closes
22 March 2019
Contract Type
Permanent
Hours
Full Time

Head of Marketing Communications and Brand
Full time (35 hrs/wk), permanent
Based central Reading, Berkshire
Salary circa £55,000 FTE pa plus benefits


We're looking for a passionate, engaging and experienced Head of to join our Marketing team and own our brand!

University College of Estate Management (UCEM) is the leading provider of supported online education for the Built Environment. Currently celebrating our 100th year as an institution, we have a wealth of history and experience in providing the highest quality learning opportunities. At any one time, we have over 3,500 students from more than 100 countries benefiting from our qualifications.  UCEM helps to enhance Built Environment professional careers through our accredited property-related and construction programmes, offered at Postgraduate, Undergraduate and Apprenticeship levels. Our centenary year has inspired our new vision to be the Centre of Excellence for Built Environment Education, appropriately abbreviated ‘CX' to help us look to the future and lead our strategy for the next 10 years. This is all to achieve our core purpose of providing accessible, relevant and cost-effective online education, producing leading talent for a better Built Environment.

Within this role you will be responsible for driving marketing and PR activities that positively promote the UCEM brand, designing and monitoring strategies that generate increased interest in our programmes. You will be creator and leader of key corporate and consumer messages, ensuring advocacy from both internal and external stakeholders, engaging and influencing teams in their communication to potential new students. Your remit will include the evaluation and effectiveness of marketing campaigns and ensuring all channels utilised are supportive of B2B and B2C targets.

You play a key role in attracting new students to the institution, ensuring we're recognised as a centre of excellence!

Key qualities we're looking for include:

  • Minimum degree level qualification (or equivalent)
  • Strong marketing and communication strategy experience
  • Previous management experience
  • Ability to work under pressure and use initiative
  • Understanding of B2C marketing strategy and management
  • Client focused attitude
  • Impeccable communication skills - ability to engage and influence
  • Confidence presenting to large audiences
  • Preparedness and flexibility to travel

Higher Education marketing experience and marketing/business development related qualifications are desirable.

At UCEM we expect all our employees to demonstrate our values: Passion, Integrity, Excellence and Support.

JOB SPECIFICATION

We have a very detailed job specification for this role so please, before applying, take a look: www.ucem.ac.uk/jobs

INFORMAL DISCUSSION

For an informal discussion about the role please contact Stephen Bartle on 0118 921 4684 or email s.bartle@ucem.ac.uk alternatively contact the HR team on 0118 467 2243 / 7051 or recruitment@ucem.ac.uk

APPLICATION DETAILS

To apply please send your CV, covering letter, and Recruitment Check Form via the Apply button. 

CLOSING DATE

Thursday 21 March 2019 at 5.00 p.m.

Please note, applications may be reviewed as and when they are received, so you may be invited to interview ahead of the closing date.

SAFEGUARDING CHECK

Please note any appointment to this post is conditional upon and subject to an enhanced certificate (criminal record check) issued by the Disclosure and Barring Service (DBS), which will also include a check of the DBS Barred Lists.

NOTE TO AGENCIES

We do not use agencies as part of our recruitment process.  We politely ask that you respect this decision and do not call our offices on seeing this advertisement; if you do, the same message will be repeated to you.  Thank you for your co-operation.

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