Shopper Marketing Managers - FMCG

M4 Corridor/West of London
c.£45K-£55K + Car Allowance + Bonus
05 March 2019
03 April 2019
Job Function
Brand / Product, Marketing
Contract Type
Full Time

Shopper Marketing Managers
Global FMCG Leader
c.£45K-£55K + Car Allowance + Bonus
West of London/M4 Corridor

A strong track record in shopper, retail or brand marketing is key for these busy and exciting roles with one of the world's leading FMCG companies.  Working across a portfolio of brands, you will work with major retailers to develop and build integrated retail promotional campaigns and brand activations spanning ATL & BTL media and display/POS across all shopper touchpoints - driving footfall, building brand awareness and raising the profile of specific brands and new launches.  Your responsibilities will include:

  • Leading cross-functional teams and working with agencies to develop customer-specific brand activation plans and initiatives for strategic business initiatives and new product launches
  • Working with digital marketing colleagues to help shoppers with brand/product education, self-diagnosis and self-selection tools
  • Leading relationships with retailer Marketing & Activation teams to deliver agreed objectives and responsibilities
  • Contributing to the annual Joint Business Planning process by delivering annual activation plans that reflect the account objectives and initiatives
  • Understanding and analysing shopper behaviour with insight data from Nielsen, IRI and other sources.

Ideal Candidates
Ambitious, fearless and direct are amongst the key attributes that this company values.  With a strong academic background relentless drive to succeed, your skills and experience will include the following:

  • Proven experience in shopper, brand or retail marketing, building integrated retailer campaigns from idea creation to execution in store
  • Experience building product launch initiatives in-store
  • Strong communication and influencing skills
  • Strong results orientation and the drive and desire to make things happen
  • Commercial savvy with a good grasp of financial and insight data

These are roles for candidates who thrive in fast-paced, energetic environments and enjoy taking on challenging projects, supported by large budgets with extensive exposure to senior management who will expect you to be able to argue your case concisely.

If you are excited by this, please contact Adam Tarsh at The Tarsh Partnership now.


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