Web Content Executive

Location
England,Lancashire,Blackburn
Salary
Up to £30000 per annum
Posted
27 February 2019
Closes
27 March 2019
Ref
X3-36290
Contact
Nicky Price
Job Function
Marketing, Other
Contract Type
Permanent
Hours
Full Time
My Client, a successful brand based in Blackburn is looking for an experienced, enthusiastic and driven web content marketing individual to join their talented and creative in-house marketing team.
The role will not be based on just one brand and will have the chance to make their mark across our wide range of businesses.
The marketing department are responsible for the entire groups inbound enquiries through practises including SEO, content, PPC, social media, PR and design. An applicant with a strong skill set in SEO and experience in any of the former would be beneficial.
This role is seen as a very important one to ensure we have a steady stream of content across all of our core brands.
Key Responsibilities:
Work with Digital Marketing Manager to build, manage and maintain the content calendar for the business core brands
Liaise with other departments and create compelling content for the different brands
Optimise priority landing pages for search and ensure they conform to best practice
Complete competitor analysis & content gap analysis
Identify opportunities to outreach and publish content on relevant 3rd party websites
Assist Digital Marketing Manager on creating content, keyword research & trend analysis
Create on-site content, blogs, guest posts and social media
Monitor the performance of each content asset and report back on positives/negatives on a regular basis, making recommendations
Writing web content, working to brand guidelines

Key Requirements:
Must have extensive experience in a online marketing content role
Strong copy writing skills mainly online content, some offline content
A good understanding of how content works for the web
Competent copywriter and literacy skills
An understanding of Digital Marketing disciplines such as SEO, UX, social media, PPC etc. and their relationship with content
Ability to work on multiple projects
Knowledge of adobe creative suites - desirable
Social media knowledge across facebook, twitter, instagram, linkedin
Able to optimise web content
Self-disciplined, motivated and committed to delivering work to agreed deadlines
Strong written and oral communication skills
Essential to be able to work within a team but also on own initiative
Ability to pick up new tools quickly

Benefits:
Salary up to £30k (May be negotiable)
30 days annual leave (+ Birthday off after 2 years service)
Hours 8.30-5.30pm mon-friday
Company Pension scheme
Laptop
Flexible agile working from home
Sociable place to work

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