CRM Marketing Manager

£45000.00 - £55000.00 per annum
20 February 2019
20 March 2019
Jessica Preece
Job Function
IT / Technical
Contract Type
Full Time
Marketing, CRM, Email Marketing, Campaigns

Your new company

A renowned retail brand based in the East-Midlands area. Your new company is a market leader and more importantly passionate about what they do. Their corporate social responsibility is taken seriously, and as a responsible and caring retailer, it is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams.

Your new role

You new organisation is looking for a Senior CRM Marketing Manager to join an already thriving team. You'll be responsible for developing and implementing an impactful and effective CRM strategy.

Key responsibilities will include:

* Understanding customer data to create targeted and compelling multi-channel campaigns to drive customer retention
* Owning, developing and delivering the CRM programme through management of a team of 6
* Creating compelling segmented campaigns and programmes
* Improving the return on investment and effectiveness of CRM campaigns through an active test and learn programme
* Delivering brand enhancing campaigns, offers and products that are consistent with the Vision Express in store customer experience and which support the overall brand communication strategy
* Develop effective tracking, reporting and monitoring of CRM activity at a store and brand level.

What you'll need to succeed

* Excellent written and verbal communication skills.
* Proven experience of dealing with stakeholders at all levels.
* Strong analytical, numerical and strategic thinking skills.
* Experience in CRM marketing experience including email marketing.
* Previous management experience.

What you'll get in return

You will be working for a fast pace, forward thinking organisation that nurtures their staff. You will be working within new offices amongst a vibrant and supportive team.

What you need to do now
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