CRM Campaign Manager

18 February 2019
18 March 2019
Stacey Dow
Job Function
IT / Technical
Contract Type
Full Time
As CRM Campaign Manager you will build and deliver brand enhancing campaigns throughout the client life-cycle. This role will sit within the Communication and Marketing Function, reporting to the Worldwide CRM Manager.

Client Details

An iconic British fashion house.


As CRM Campaign Manager, your role and responsibilities will include, but not limited to:

* Develop personalised, scalable and automated marketing campaigns using Salesforce Marketing Cloud, leveraging email, landing pages, SMS, and one to one clienteling and social campaigns
* Collaborate with Salesforce Marketing teams and external agencies, acting as Business Process owner for the houses marketing campaign strategy
* Partner with internal stakeholders to create bespoke nurture paths for different client segments, test, enhance and drive continuous improvement (coordinating the development of assets, securing appropriate sign-off and executing campaigns)
* Establish KPIs, configure and produce standard reports to measure the return on investment for campaigns


The successful candidate will be able to demonstrate the below skills and attributes:

* Advanced knowledge of Marketing Automation Platforms: campaign and journey building, database segmentation & targeting (Salesforce a distinct advantage)
* Solid understanding of campaign KPIs, reporting and deriving applicable insights
* Articulate and skilled at writing a clear campaign brief
* Tech-driven with proven marketing campaign experience, ideally gained in a Fashion/Luxury/FMCG environment
* Entrepreneurial spirit towards problem-solving and organisation
* Data-driven with a growth mindset
* Excellent communication skills and attention to detail

Job Offer

CRM Campaign Manager


This is a fantastic opportunity to become part of a dynamic team with a visionary brand that offers possibilities to learn and grow. My client is offering a competitive salary plus additional benefits.

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