Senior Marketing Manager

£37k - £45k pa + Additional Benefits
13 February 2019
14 March 2019
Jack Johnson
Job Function
Contract Type

Are you a commercially minded Marketing professional looking to grow and develop your career to new heights within an events company that have tripled in size over the past 4 years?

As the Senior Marketing Manager you will be responsible for growing attendee acquisition, driving retention and delivering outstanding results aligned to the portfolios growth strategy. With a focus on "the delegate", you will support the Marketing Director, Events to deliver and execute a global, industry-specific, multi- channel marketing strategy.

Main Responsibilities

  • Utilise analytical tools to inform and identify the best channel mix to achieve commercial and strategic goals and the best possible ROI on campaign spend
  • Develop content focused campaigns, ensuring event value propositions are succinct and resonate with the market
  • Be the commercial lead for assigned event(s) taking full responsibility to achieve the highest possible results
  • Develop tactical marketing plans based on commercial and customer insight to achieve revenue and goals for assigned events

About you

  • A proven track record in Marketing, with direct proven track record in event promotion and/or the business to business environment
  • Strong copy writing skills
  • Clear drive to exceed KPIs and deliver consistent revenue and customer growth through an always-on marketing approach.
  • Great Project and time management skills as well as great negotiation and collaboration skills

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