Marketing Analyst

Recruiter
EMR
Location
England,London,City of London
Salary
£35000 - £50000 per annum + Bonus
Posted
12 February 2019
Closes
22 February 2019
Ref
1631307
Contact
Ronak Patel
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Deliver data and reporting to support marketing decision making
* Responsibility for set up and management of the Marketing team's business reporting tools / MI (mainly in Tableau)
* Manage all new data and reports, as well as the existing reporting portfolio
* Carry out training / support to make sure the marketing team are using & interpreting their reports correctly
* Work closely with 'online' analytics and measurement experts (using Google Analytics) to ensure summarised digital reporting is accurate
* Support marketing decision making and the evaluation of marketing campaigns and tests through reporting of marketing campaign effectiveness
* Work with campaign managers (Existing Customer and Acquisition) to define data requirements& dashboards for new reporting developments (e.g. for new products)
* Input to design and build of marketing contact database to support marketing attribution modelling
* Develop marketing contact database to enable improved campaign management

Requirements:

* Experience of distilling data into insight and being able to present it to non-technical colleagues
* Able to integrate and utilise information from multiple sources and identify and summarise key trends and actions
* Must be an experienced user of MS SQL Server
* Comprehensive knowledge of MS Excel
* Working knowledge of online reporting tools such as Google Analytics
* Hold a degree related to Data Analysis, Statistics, Maths or IT
* Have experience of at least one data visualisation tool, preferably Tableau (or similar e.g. Cognos)
* Have experience of working in a D2C marketing environment
* Have experience using tableau, or other BI tools, e.g. Cognos or Business Objects
* UK experience

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