Senior CRM Exec (12 month FTC)

London (Central), London (Greater)
08 February 2019
26 February 2019
Job Function
IT / Technical, Marketing
Contract Type
Full Time

Fantastic opportunity to develop your CRM strengths delivering email and push activity for this fab and funky online personalisation ecommerce brand.

This is a fantastic opportunity if you want to achieve great results and help deliver a customer-centric mindset across the business. You will be able to make a big impact from day one, delivering world class multichannel CRM programs.

It's an exciting time here as the marketing team is rapidly expanding and your contributions will make a big impact in a fast growth company. You will really develop your skills in exploring new ways to acquire, activate and retain engaged buyers working alongside some brilliant and highly talented people.

The Company

This innovative business is all about delivering fabulous and cherished gifts for their customers, they are expanding rapidly and acquiring new and aligned businesses: the potential is huge. Everyone here is motivated to push the boundaries in terms of product offering as well as in the customer comms: it's definitely the place to be to develop your CRM strengths.

The role

  • Develop annual CRM calendar across email and push channels
  • Plan and implement integrated email and push notifications activity
  • Create highly targeted marketing campaigns, working with range of stakeholders to deliver segmented targeted campaigns
  • Analyse all relevant metrics and propose recommendations for ongoing optimisation
  • Manage complex content, subject line and segmentation testing within campaigns

About You

  • Experience working as a Senior CRM Exec or CRM Exec, with a good understanding of data and database marketing (client or agency)
  • Experience of campaign design and implementation and managing complex lifecycle and data driven campaigns
  • Experience of email ESPs (ideally Adobe Campaign)
  • Good understanding of campaign reporting & analysis/interpretation
  • Demonstrable experience of CRM testing & optimisation
  • Good data and analytical skills with an ability to draw conclusions and recommendations based on data & analysis

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