Display and Programmatic Channel Manager

Location
England,London
Salary
£34000 - £39000 per annum
Posted
04 February 2019
Closes
04 March 2019
Ref
13988044/001
Contact
Tichaona Moyo
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
To lead on the developing the display strategy and campaign plans. Champion display and programmatic and ensure a data driven approached to deliver tailored messaging.


Client Details

My client is a Charity based in the heart of London currently in an ambitious growth period.


Description

The key responsibilities for this Display and Programmatic Channel Manager are:



* Work with internal stakeholder to put together responsive briefs, media plans, forecast and status documents.
* work with teams to coordinate delivery of campaigns: creative, ABL agencies, tech supplier/vendors etc
* Assist in developing the digital roadmap for display
* work with display execs to insure reporting is high-calibre, insightful, timely, with actionable insights.
* Oversee budget management
* lead trouble shooting campaign and technical issues including tracking across DCM, DBM & Google analytics


Profile

The successful Display and Programmatic Channel Manager will have the following experience:

* Good knowledge of digital advertising infrastructure (ad-serving, ad-networks, exchanges, SSP'S, DSP'S)
* Confident interrogating briefs, using research/data to create insight-driven plans.
* Setting up, optimising and trouble shooting display campaigns
* knowledge of how to set up PMP & Programmatic Guaranteed line items as well as creating 1x1 and floodlights for tracking
* knowledge of digital media channels such as PPC, paid social & SEO.
* Knowledge of Google Analytics
* Solid understanding of attribution (Last click, DDA, MTA) and the importance this plays in the role of display within multi channel-campaigns and proving value of display.
* Experience in using A/B, multivariate testing and incremental uplift tests.
* Setting up/ running Dynamic creative optimisation and dynamic retargetting


Job Offer

This is a pemenant role for a Display and Programmatic Channel Manager based in London with an established Charity paying up to £39,000 per annum, offering a best in class benefits package and work life flexability. Not for Profit and Charities experince is not essential.

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