Digital Campaign Manager

£30000 - £40000 per annum
04 February 2019
04 March 2019
Roshan D'Souza
Job Function
Contract Type
Full Time
Are you a B2B Marketing Campaign Manager with strong lead generation experience? Do you want to to join a leading SaaS business in London?

About you

You will have:

* At least 2 years' B2B campaign marketing/lead generation experience within the software sector
* A strong track record of creating compelling and effective communications for direct response email, landing pages, LinkedIn prospecting etc.
* A good nderstanding of campaign life cycle, brand messaging, calls to action, direct response and integrated marketing strategies.
* Strong ability to use data and analytics to drive better ROI measures around digital campaigns.
* Strong communication skills, including excellent written English.

About the role:

You will be reporting directly to the Marketing Director and will work as part of a wider marketing team. Focused on demand generation, this is a unique opportunity to take ownership of campaign management within the business. You will be tasked with:-

* Developing and executing high-quality, relevant and engaging marketing campaigns aimed at acquiring new leads
* Nurturing prospects and promoting the business' value propositions and brand
* Reporting on key metrics and making recommendations on how to increase lead development and conversion
* Working closely with the marketing team to develop go-to-market messages and execute outbound activities

About the client:

They are a unique software business that have a strong track record of producing excellent cloud services. Despite being well established, they operate in a start-up environment and are extremely hard-working.

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