Digital Marketing Manager

Recruiter
EMR
Location
England,London
Salary
Competitive benefits
Posted
01 February 2019
Closes
01 March 2019
Ref
1630435
Contact
Anna Jacobs
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Support healthcare practices across the group execute the digital elements of their marketing plans
* Develop KPIs for digital marketing activity so we can start to compare activity
* Manage all PPC and SEO spends across the group.
* Support other marketing initiatives with online and digital elements as needed.

PPC

* Implementation and monitoring of all online Pay-per-click activity and provide expert advice on how this could be improved.
* Conduct keyword research, analysis and testing of keyword performance across multiple channels.
* Evaluate how online marketing is currently being used across the business and use this information to develop a strategy to enable all practices to avail of treatment specific campaigns.
* Develop standardise reporting so that we can benchmark performance of external agencies.
* Engage with external agencies when needed in overseeing ROI.

SEO

* Implement SEO strategies including necessary website updates and landing page creation.
* Ensure all content supports SEO activity.

Social media

* Develop a strategy for how social media can be supported centrally.
* Oversee and support all social media activity across the Group's social media channels.
* Championing best practice in social media marketing across Group level. Advising internal stakeholders and individual practices on social media training.
* Maintain a library of all social media assets and their login details, as well as AdWords.



Technical requirements

* Experience in digital marketing including managing PPC and SEO campaigns.
* Website SEO optimisation experience.
* Experience managing social media campaigns across various channels (Facebook, LinkedIn, Twitter, etc.)
* Excellent written and spoken English skills.



Skills required:



* Ability to work with ambiguity, be a self-starter, have personality and lots of ideas
* Exceptional communication and organisation skills - must to be able to manage multiple competing stakeholders and their needs
* Analytically minded, numbers driven and hungry for results
* Effective project management skills and ability to meet deadlines
* Work well in a team and under deadlines with a sense of ownership and responsibility for deliverables

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