Digital Acquisition Manager
Our client, a leading consumer finance provider, is looking to offer a Digital Acquisition Manager an exciting role within its co-branded team. Based in award winning offices in Central London, you really will be part of the growth and development of this exciting business! Following a successful round of investment 5 years ago, the company have gone from strength to strength. They have grown from 30 employees to over 1000, outgrown 3 offices and are now focussing on going public within the next few years.
With assets spanning a number of consumer finance products, it is looking for the successful applicant to concentrate on customer acquisition across its co-branded credit products. Reporting into the product lead team you will work hand in hand with the retail partners managing the customer acquisition experience and delivery of key development initiatives to improve online journeys.
The nature of the role means that responsibilities and expectations will be diverse including A/B and MVT testing, strategy creation, 3rd party management and content builds.
Coming from a similar background, you will be integral in the development and delivery of the overall application processing strategy following extensive analysis of the conversion funnel. Using data insight tools, including Google Analytics, you will produce performance reports and informed recommendations for improvement.
For your application to be successful you will need:
- Strong understanding of online acquisition and conversion management
- Robust digital capabilities
- Understanding of A/B and MVT testing
This is a great role for someone who is keen to really get involved and be part of a fast paced, exciting company!