Digital Acquisition Executive
Are you an analytical mind with a passion for digital marketing and expierence in programmatic? A well-renowned global financial services brand is looking for a digital acquisition executive to join their growing digital team in London.
This person will sit within the B2C team to set up and optimise campaigns across products and channels, with a focus on display, and deliver on set goals. Ability to form relationships are key within this role as you'll be working with top media and creative agencies, as well as external and internal stakeholder.
- Planning and execution of performance marketing campaigns, focusing on always-on programmatic prospecting and retargeting activity
- Optimisation, and innovation within and across digital channels and campaigns to maximise efficiencies and ensure cross-channel alignment
- Liaise with a broad range of internal stakeholders, as well as media and creative agencies and various other external partners
- Management of creative production with digital agencies and internal stakeholders
- Execution of campaign tracking as well as site tagging implementation to maximize campaign reach and optimization
- Experience in digital marketing and campaign management, specifically in programmatic display and any experience in other digital channels
- Proven ability to drive results and successful project management and delivery
- Exceptional analytical skills, with ability to identify actionable insights from data
- An eye for creative strategy and execution
- Good knowledge and experience working with Double Click stack is a plus