Brand Manager

£34,000- £42,000 per annum
25 January 2019
23 February 2019
Job Function
Brand / Product
Contract Type
Full Time

Brand Manager;London; £40k

Reporting to the Marketing Manager and managing a campaign manager you will be responsible for planning and delivery the strategic marketing plan for the category.

Key remit:

Plan and implement 12 month strategic category plan - based on consumer insight

Develop and manage tactical marketing promotions

Manage, and be responsible for, the implementation of all BTL and ATL activity

Big budget management (multi million pound) and financial accountability 

Brief and manage agencies- advertising Digital, Media, BTL Manage internal and external research teams to develop consumer insights

You will have:

  • Experience managing a direct report/ team
  • Strategic experience- using insights to inform marketing strategy- NPD opportunities and comms
  • Big media budget experience BTL and ATL (TV, radio, press, outdoor, online)  
  • Experience briefing and managing agencies
  • Comfortable using data and insight to inform the marketing strategy
  • Ideally experience  in a local market role Ideally experience in FMCG/ QSR/ restaurant/ retail 

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