Senior CRM Marketing Executive

2 days left

Location
England,Staffordshire,Lichfield
Salary
Negotiable
Posted
21 January 2019
Closes
18 February 2019
Ref
13985168/001
Contact
Harris San
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
We're looking for a talented CRM Marketing Executive to join the Customer Marketing team. You'll be responsible for developing segmented marketing campaigns and triggered emails for predominantly customer retention and referral.


Client Details

The client I'm working with is the UK's largest charity reward organisation.


Description

The key responsibilities for the CRM Marketing Executive include:

*

Develop segmented marketing campaigns and triggered emails for customer retention and referral. This includes campaign build (building workflows in Adobe Campaign) to agreed specifications and timescales
*

Improve the efficiency and design of the campaign activity optimising customer response using Adobe Campaign as the campaign delivery tool
*

You will play a key role in supporting us in meeting our campaign activity targets, so we get the best out of Adobe campaign.
*

You will have a deep understanding of email marketing, from responsive email builds and data selections to reporting on deployments and custom data extracts
*

Production of email campaign briefs, including copy and creative requirements.

* Understanding the customer lifecycle and customer behaviour to inform improvement and development of campaigns


Profile

The succesful candidate for the CRM Marketing Executive will be:

* Degree educated in relevant field
* Proven hands on experience delivering email marketing campaigns using Adobe Campaign or other Campaign Management tool.
* Data driven with analytical approach.
* Experienced in an analytics, CRM or database marketing team
* Good written and verbal communication
* Experience in HTML
*


Job Offer

Competitive salary + benefits

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