Head of Digital Marketing
This is an exciting new role for a global retail brand, who are looking to recruit a skilled Head of Digital to provide full hands-on support to the Digital Director. This is a highly coveted role within a dynamic industry.
Your role will be to develop, build and lead a small but dynamic online marketing team. As the lead on online marketing, you will be responsible for defining a strategy that drives execution which will be measured by achieving traffic growth that converts the marketing funnel defined by a focused and exciting consumer journey, achieved KPIs and ROI on all campaigns. You must have an excellent understanding and record of content marketing, PR, inbound and outbound marketing.
Are you a tenacious target oriented candidate with an entrepreneurial mindset, ready to roll-up your sleeves, with strong drive to succeed and is ready to walk the extra mile to make things happen?
Drive online/ mobile lead acquisition through digital marketing efforts covering the full customer lifecycle from acquisition to retention
Understand the travel publishing industry to convert our long term and loyal book buyers into a new offering of digital related products like experiences and trips
Define and execute a Content Marketing Strategy as the key pillar of our lead acquisition model
Develop and implement activities to convert the existing offline user base
Develop, manage and optimise Paid Search, Programmatic Display and Search
Engine Optimisation (SEO) campaigns
Develop, manage and optimise automated marketing and lead nurturing campaigns (email, chat, social), including Database Management
Identify additional channels to reach our target audiences and initiate product engagement
Define KPIs and set up campaign reports and management dashboards
Skills & Qualifications
Demonstrable Content Marketing experience with a clear understanding of the content production process
Proven experience working in online marketing Web and Mobile Traffic acquisition (including but not limited to Paid Search, Programmatic Display and Website Retargeting), Conversion Rate Optimisation (CRO) / e-commerce Marketing Automation & Email marketing Social Media Marketing with demonstrable results
Experience in disruptive online marketing
Dynamic, flexible and highly entrepreneurial mindset
Hypothesis-driven, wanting to learn how to best engage our customers
Experience with customer engagement & segmentation (life-time value)
Strong reporting & analytical skills (incl. Google Analytics)
Constantly on top of trends within social media/content innovation
A persuader and an influencer