Digital Analyst

Recruiter
EMR
Location
London
Salary
£50k - £55k pa
Posted
16 January 2019
Closes
13 February 2019
Ref
1631132
Contact
Clare Humphreys
Job Function
Analyst
Contract Type
Permanent

An innovative technology business, who is transforming the digital marketplace, is looking for a Digital Marketing Analyst.

You will be a key player and will lead analysis to help optimise the digital marketing strategy across PPC, Social, Display, Affiliate, and Email.

DIGITAL MARKETING ANALYST RESPONSIBILITIES

  • Working with the BI team to ensure collection of data is accurate and troubleshoot any data irregularities.
  • To take ownership of data integrations with CRM
  • Ensure paid channels spend is aligned based on analysis.
  • To work with internal digital marketing team to identify trends quickly and provide recommendations to improve ROI.
  • Refine and optimise the end-to-end campaign strategy and tactics for acquisition and conversion.
  • Hands-on creation of dashboards for paid channel reporting.
  • Provide key data points for growth strategies including insights and run-rate metrics.
  • To create best practices around reporting quality, data hygiene, and data governance.
  • Leverage CRM and behavioural data to help drive customer segmentation
  • Provide analytics-oriented thought leadership to technical and non-technical audiences to drive data decisions.

DIGITAL MARKETING ANALYST EXPERIENCE

  • Experience in reporting and analytics within digital marketing channels
  • Good communication skills
  • Confident to present your findings to senior stakeholders
  • Experience with at least one analytics and visualisation tool - eg PowerBI, Tableau, Qlikview etc.
  • Passionate about leveraging technology and analytics
  • Proficiency in Google Analytics or other web analytics tools.

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