Marketing Analyst

£22000 - £26000 per annum
15 January 2019
13 February 2019
Recruitment Team
Job Function
Contract Type
Full Time
Marketing Analyst, Aylesbury -
A well-established financial services organisation is looking for a passionate Marketing Analyst to join their in-house digital team full of lively, innovative thinkers in their Buckinghamshire-based office. You will need to have boundless amounts of self-motivation and be experienced in providing exceptional analytical services within a marketing-focussed team for this exciting role.

Reporting to Communications Manager - as Marketing Analyst - you will eat, sleep and breathe analytics, taking ownership of our client's marketing department analyses - from A/B testing to heatmapping. This role will require an analytical-thinker who is able to convert data into innovative ways to drive engagement and conversion. Your responsibilities will include:

*Utilising Google Analytics to keep track of customer activity - feeding back to team to aid developments and improvements;
*Taking a deeper look into user journey through use of a variety of tools such as funnel analysis;
*Working within the wider team, developing content and campaigns to build upon procurement and retention of customers;
*Offering insights on how to drive and nurture various journeys on a long-term basis.

Due to the nature of this role, it is imperative that the successful candidate has previous experience of digital marketing alongside a strong understanding of how outstanding digital marketing can positively impact upon acquisition. You will also need to be expert in your use of analytical tools, understanding how interpret and employ data best to optimise campaigns.

If you're an analytically-minded, articulate and creative individual looking to take their next step on the path to becoming a superb Marketing Analyst then look no further - this is an incredible opportunity within a thriving organisation, that's not to be missed. Due to the location of this role, it would be best suited to those located in Aylesbury, Milton Keynes, Tring, Amersham, High Wycombe, Bicester and Oxford.

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