Insight & Analytics Executive

Location
England,West Yorkshire
Salary
£25000 - £34000 per annum
Posted
15 January 2019
Closes
12 February 2019
Ref
13982927/001
Contact
Freddie Stroud
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The Insight Executive will be responsible for gaining insight through analysing marketing data and make recommendations to the global professional services business.


Client Details

The client is a Global Leader in the Professional Services industry.


Description

The Insight Executive will have the following responsibilities:

* Develop insight using qualitative and quantitative data.
* Understanding of planning, executing and optimising digital marketing channels; including web, paid/organic social, digital display and paid search
* Experienced at using large data sets to develop insights
* Knowledge of using digital channel engagement data to understand channel attribution and to recommend potential optimisation's to activity


Profile

The successful Insight Executive based in West Yorkshire will have the following:

* Digital marketing background
* Experience of campaign KPI development and engagement forecasting across digital channels, using tools such as Google Ads, Facebook Business Manager and LinkedIn Marketing Solutions
* Knowledge of using digital channel engagement data to analyse channel attribution and to recommend the optimisation's required to improve engagement
* Experience in cleansing, joining and maintaining complex data sets from multiple sources
* Able to interrogate data using analytical techniques in Microsoft Excel, or in a BI platform such as Google Data Studio, Microstrategy or Tableau.


Job Offer

Full time permanent position paying a competitive salary with fantastic progression opportunities within the business.

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