Senior Marketing Executive

The person will be responsible for supporting the development and execution of marketing activity and delivering marketing campaigns that promote the organisation's membership proposition.


Client Details

This membership organisation is a leading professional body for their industry.


Description

* Support the creation of the organisation's marketing strategy, including on brand and reputation
* Plan, implement, manage and monitor targeted and segmented multi-channel campaigns and projects to promote partners' products and services to members, including membership retention campaigns
* Manage support in the head office for regional promotional activity, including regional promotional events, and content/website promotion
* Plan, implement and monitor campaigns related to the organisation's Awards activity
* Oversee content production and promotion across channels including technical and policy literature
* Plan, implement and monitor promotional campaigns for the organisation's commercial products
* Create and effectively disseminate digital content (e.g. graphics, videos) across various channels including email marketing and social media
* Report on campaign performance - sharing results and recommending ways to improve future performance
* Working with other functions of the marketing team to promote other organisational services as required
* Assist the Marketing Manager as required, including attendance at events (sometimes regional)


Profile

Essential

* Experience with planning and executing marketing campaigns across a range of channels including web, social media, email, etc, using marketing tools
* Driven and proactive approach to work - making things happen and driving projects through to completion
* Creative - thinking outside of the box and bringing new ideas to the table, identifying areas for improvements and making appropriate recommendations
* Strong writing skills with experience of writing engaging copy for a variety of mediums
* Proven time management and multitasking skills
* Strong interpersonal skills and confidence building relationships across the organisation
* Proven experience in developing relationships with external organisations and stakeholders
* An enthusiastic team-player with a can do attitude
* Prepared to travel within UK as required



Desirable

* Previous membership/association experience would be advantageous
* A degree in marketing or CIM diploma or equivalent


Job Offer

* Between £33,000-£35,000 depending on experience
* Development opportunities
* Progressive organisational culture