Digital Marketing Manager - B2B

Recruiter
EMR
Location
England,London
Salary
£40000 - £50000 per annum + Bonus + Benefits
Posted
14 January 2019
Closes
16 January 2019
Ref
1631022
Contact
Ronak Patel
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Manage the acquisition budget and assign to tactics as per acquisition plan
* Manage the Google and Bing PPC accounts including regular performance audits and testing to optimise spend
* Manage social advertising campaigns, including facebook retargeting and in conjunction with the organic social marketing plan
* Implement organic search optimization plan to improve ranking for key search terms
* Set up and implement acquisition email programme using dotMailer
* Plan and implement a programme to increase acquisition traffic and improve conversion
* Assist with website builds, testing, and on-going website maintenance
* Manage the Google Analytics account and report on clicks, quotes, conversions - working closely with the analytics and pricing team
* Be the source of truth for Google Analytics and ensure all members of the team can access and report on the data they need
* Manage affiliate and affinity partnerships
* Train and work closely with the Marketing Assistant on implementing acquisition tactics

Requirements:

* B2B online and offline experience is essential
* In-depth knowledge of Google and Bing advertising programmes (PPC, display etc.)
* In-depth knowledge of the facebook advertising programme
* Experienced in optimising websites and website content for search - clear understanding of SEO principles and how to implement them
* Experienced in using a bulk marketing email system such as dotMailer, and sending acquisition emails, both ad hoc and automated
* Experience of using WordPress to manage websites
* Experience of testing variations on websites, ads etc to improve conversions
* Knowledge of how affiliate schemes work
* UK experience essential

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