Digital Marketing Analyst

Recruiter
EMR
Location
England,London
Salary
Negotiable
Posted
09 January 2019
Closes
06 February 2019
Ref
1631132
Contact
Clare Humphreys
Job Function
IT / Technical, Marketing
Contract Type
Permanent
Hours
Full Time
An innovative technology business, who is transforming the digital marketplace, is looking for a Digital Marketing Analyst.

You will be a key player and will lead analysis to help optimise the digital marketing strategy across PPC, Social, Display, Affiliate, and Email.



DIGITAL MARKETING ANALYST RESPONSIBILITIES

* Working with the BI team to ensure collection of data is accurate and troubleshoot any data irregularities.
* To take ownership of data integrations with CRM
* Ensure paid channels spend is aligned based on analysis.
* To work with internal digital marketing team to identify trends quickly and provide recommendations to improve ROI.
* Refine and optimise the end-to-end campaign strategy and tactics for acquisition and conversion.
* Hands-on creation of dashboards for paid channel reporting.
* Provide key data points for growth strategies including insights and run-rate metrics.
* To create best practices around reporting quality, data hygiene, and data governance.
* Leverage CRM and behavioural data to help drive customer segmentation
* Provide analytics-oriented thought leadership to technical and non-technical audiences to drive data decisions.

DIGITAL MARKETING ANALYST EXPERIENCE

* Experience in reporting and analytics within digital marketing channels
* Good communication skills
* Confident to present your findings to senior stakeholders
* Experience with at least one analytics and visualisation tool - eg PowerBI, Tableau, Qlikview etc.
* Passionate about leveraging technology and analytics
* Proficiency in Google Analytics or other web analytics tools.

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