MARKETING MANAGER - B2B

Location
England,Greater Manchester,Manchester
Salary
£40000 - £45000 per annum + Negotiable, depending on experience
Posted
09 January 2019
Closes
06 February 2019
Ref
79350
Contact
Nicky Price
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
My client is looking for a forward thinking Marketing Manager for their Software company in Manchester

In this role you'll be leading and contributing to projects that increase the customer base, drive revenue growth and expand brand awareness. You'll identify new customer acquisition channels and be responsible for the development and management of broad-based B2B marketing programs, implementation and results

In this role, you will write content marketing pieces ranging from blogs, reports, social media and newsletters as well as coordinate and execute campaigns across multiple channels. You will have the opportunity to coordinate events and support other activities across marketing and communications

Key Responsibilities
Content writing - blogs, website, newsletters, whitepapers, press releases, promotional material, case studies, webinar content, sales collateral
Own and develop the editorial calendar, ensuring it serves the entire content funnel
Research - competitor news and intelligence, market insight and intelligence, industry news, marketing sizing and profiling
Blog development - researching and producing SEO friendly blogs in line with content strategy, managing the calendar and marketing activation
Campaign marketing - support coordination of events, campaigns and website activity with engaging content in a range of formats including product guides, interactive online content, infographics, campaign landing pages, webinar content and presentations
Social Media Management - manage content strategy and calendar
Analyse marketing campaigns measuring engagement & content ROI

Skills Required
Educated to Degree level
Must have vast experience in a b2b Marketing Manager position
Candidates coming from a Technology/Software background would be preferred
Must have the full marketing mix
Experience of Campaign marketing - support coordination of events, campaigns and website activity with engaging content in a range of formats including product guides, interactive online content, infographics, campaign landing pages, webinar content and presentations
Social Media Management - manage content strategy and calendar
Analyse marketing campaigns measuring engagement & content ROI

Company Benefits
Salary up to £45k (negotiable depending on experience)
Free parking
Flexible working hours
9am - 5.30pm Monday - Friday
Pension 3%
Monthly social events

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