Global PPC Manager

Location
London
Salary
£40k - £50k pa
Posted
08 January 2019
Closes
23 January 2019
Ref
13980949/001
Contact
Rebecca Moore
Job Function
Advertising
Contract Type
Permanent

We are partnering with a leading global online financial trading platform with headquarters based in central London. They are looking to hire a Global PPC Manager into their growing digtial team in London. This is a newly created role.

Client Details

The business are a leading financial trading platform. They have been rapidly growing on a global scale and their paid media strategy has a significant part to play in this growth. They are looking to hire a Global PPC Manager into their London offices. This person will be responsible for a multi-million pound budget and will be developing the Paid Media strategy as well as managing the agency on implementation and reporting.

Description

Responsibilities of the Global PPC Manager:

  • Responsible for the large scale PPC budget
  • You will manage relationships with key paid search stakeholders as well as the PPC agencies
  • Work with agencies to optimise PPC activity, including bid management, copywriting and competitor benchmarking
  • Analyse campaign results to provide insightful recommendations to improve efficiency
  • Creating and testing new and existing Search and Display campaigns which span across multiple countries and languages
  • Manage the translation process of our Search and Display campaigns via our in-house translators
  • Tracking and Optimising Search and Display campaigns including CTR, CPC, CPL, Quality Score and other metrics
  • Conducting keyword research and looking for other growth areas
  • Manage and optimise bid strategies
  • Working with the data team to improve and evolve measurement, tracking, and data management platforms to gain deeper insight into impact of paid search operations.

Profile

The successful candidate:

  • Excellent knowledge/experience of paid search implementation and strategy.
  • Hands-on experience managing international PPC campaigns is essential
  • Excellent attention to detail and analytical skills
  • Current experience managing spend of at least 5 figures monthly.
  • Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is required.
  • Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.
  • Strong knowledge of Microsoft excel, must be able to analyse large datasets. Pivot creation is essential.
  • Experience with mobile advertising.
  • Proficient with database driven web analytics and comfortable crunching numbers
  • Experience in financial services is not essential.

Job Offer

Competitive salary and benefits package

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