Senior CRM and Loyalty Manager

£63,000- £65,000 per annum
08 January 2019
06 February 2019
Job Function
Marketing, PR/Publicity
Contract Type
Full Time

Senior CRM & Loyalty Manager

Salary circa £63,000

Based central London

You'll be responsible for:

  • Designing & developing Membership strategy & plans to deliver a compelling experience to high frequency guests to reward, retain and grow their lifetime value 
  • Develop propositions and campaigns which accelerate growth, ensuring all activities are fully compliant with GDPR 
  • Oversee the guest contact strategy and communication plans through email & other channels, to deliver commercial & brand objectives, whilst increasing relevancy and insight-led personalisation for guests 
  • P&L ownership of membership propositions & CRM campaigns, including budget management, forecasting and KPI control
  • Managing and developing a team of 5

You should be / have:

  • Highly data driven and analytical. 
  • Significant hands on experience of working in CRM & Loyalty at a trusted service brand with branded membership propositions and complex data, campaign & decision management tools 
  • Strong background in customer proposition & experience design, along with planning brand-led customer acquisition, re-engagement and retention strategies 
  • Commercially sound, with a solid understanding of business & campaign performance/measurement
  • Strong leadership skills, ability to set high standards and lead by example
  • Ability to operate at both a strategic and tactical level and communicate effectively to a wide range of stakeholders

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