General Manager - Analytics

England,West Yorkshire,Leeds
Up to £73000.00 per annum + benefits
04 January 2019
01 February 2019
Samuel Roscoe
Job Function
IT / Technical
Contract Type
Full Time
General Manager - Analytics £73k + car allowance + bonus

Your new company

A leading B2C organisation based in Leeds

Your new role

Reporting to the Head of Web and E-Commerce, the General Manager - Analytics will be responsible for running and managing the reporting and analytics functions covering Customer Acquisition and Conversion . You will ultimately be responsible for analysing the behaviour of our Digital assets, the spend across our Customer Acquisition and Conversion activity, contributing at both a high and granular level to the Optimisation & Innovation being delivered throughout the Web and E-Commerce Team, and also the wider business. You will be reporting and delivering website intelligence across multiple channels with over £70m of spend delivering over £1.5b of revenue. . You will work closely with the Marketing Director, Head of Web and ECommerce, GM - Customer Acquisition, GM - Conversion and Data Science Manager to analyse all data and reporting, ensuring the use of analysis in driving on-site and off-site Optimisation & Innovation in their daily routines. You will drive, support and track all online marketing activities. You will manage the web analytics strategy, drive forward automation of manual reporting processes and investigate and identify tools and platforms to continuously improve our web analytics function securing the necessary stakeholder buy in for new analytics technologies

What you will need to succeed

The successful candidate will be technically proficient in Website Analytics and Web Analytics tools, particularly Google Analytics 360 & Google Tag Manager. You will have advanced understanding of relational databases, particularly Google BigQuery and how insight can be gathered from stored digital analytics data. SQL and Tableau knowledge and experience will be desirable. You will have good communication skills, happy to investigate problems and opportunities down to a granular level, but also able to present the 'big picture' at a senior level without losing your audience.

What you will get in return

A competitive salary c£73,000 + £4,500 car allowance + managerial bonus and the opportunity to work for a leading B2C organisation based in Leeds.

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