Marketing Insight Manager
Marketing Insight Manager
Fixed term - 12 months
35 hours per week
£40,000 per annum
Every hour, two people in the UK are told they have Parkinson's - a brain condition that turns lives upside down, leaving a future full of uncertainty.
Parkinson's UK is an ambitious and dynamic charity, passionate about improving the lives of everyone affected by Parkinson's. We are uniting to end Parkinson's, and our pace and determination is stronger than ever.
About the role
You'll be the marketing insight lead for Parkinson's UK. This includes shaping how we use external audience data and insights, setting up new research projects to deepen knowledge and understanding of our audiences and promoting and sharing these findings across the charity.
This is a fantastic opportunity for an experienced Marketing Insight Manager with an outstanding track record.
What you'll do
You will help us develop and deliver a dynamic marketing strategy by:
- commissioning research to address any gaps in our external audience knowledge and understanding
- working with the wider Marketing team to embed and enhance our audience segmentation model across the charity
- ensuring that marketing campaigns and content is insight-led, user tested and measure performance
- monitoring and reporting on brand metrics
- acting as consultant to internal clients on market research, advising on projects with audience needs/focus
- bringing innovative insight ideas and approaches to the charity and marketing team
What you'll bring
What you need to succeed in this role is a passion for marketing insight and a desire to share this. You'll also have an excellent understanding of and extensive experience in running market research projects, including interpretation and evaluation of research findings or data, making recommendations and disseminating results.
With an audience-first mindset and a love for insight-driven decision making you'll be working as part of an ambitious and creative team.
If you have the skills and experience we are looking for we would love to hear from you!
Parkinson's UK promotes a healthy work life balance with generous holiday allowance, flexi-time and flexible working.
For further details and to apply, please click on the Apply button.
Closing date: 15 January 2019
Interview date: 24 January 2019
Please note, only candidates shortlisted for interview will be notified.
Parkinson's UK is an equal opportunities employer. We welcome applications from disabled persons, including those with Parkinson's disease.
Parkinson's UK is the operating name of the Parkinson's Disease Society of the United Kingdom. A charity registered in England and Wales (258197) and in Scotland (SC037554)