B2B Marketing Manager

27 December 2018
24 January 2019
Ronak Patel
Job Function
Contract Type
Full Time

* Building a detailed understanding of the company brand-values to ensure effective execution of the marketing plan
* Design, develop and execute integrated marketing and PR plans to deliver on the strategy and key KPIs
* To identify, evaluate, develop and implement promotional opportunities (including sponsorship, speaker platforms, events, brochures) and ideas from conception through to delivery
* Drive demand generation with end-to-end acquisition campaigns and launch process for growth initiatives (e.g. ideation, creative development, targeting, execution, measurement)
* Forecasting and reporting on campaign performance and pipeline contribution, taking proactive action as necessary Financing Trade Payments
* Content creation
* Management of marketing agency support as required
* Management of association and media partners as required
* Re-launching the website and broader digital strategy


* Solid marketing experience in B2B financial services, preferably in a fast-paced, high-growth business
* A good understanding of the banking/finance industry and terminology
* Experience managing senior stakeholders
* Strong digital background, with a proven record creating and executing successful PR and media campaigns
* Hands on experience on web content, email marketing, content optimization, social media and offline marketing promotions
* Fantastic copy and content writing skills
* A good design eye and the ability to brief for strong creative
* Brilliant communication skills and the ability to translate ideas into marketing actions and measurable objectives
* A deep understanding of brand guidelines and brand tonality
* A willingness to learn and adapt in an ever-changing fast-growing environment
* Events management experience
* UK experience essential

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