Digital Marketing Executive

Location
England,Cambridgeshire,Cambridge
Salary
£35000 - £40000 per annum
Posted
24 December 2018
Closes
21 January 2019
Ref
13979142/001
Contact
Andrew Cooke
Job Function
Marketing
Contract Type
Permanent
Hours
Full Time
The Digital Marketing Executive will focus on search engine marketing (SEM) to improve discover-ability, concentrating on SEO and bring paid search into the mix. Working closely with the VP of Marketing to continue improving user experience across the company website and maximise return on any spend.


Client Details

My client is a fast growing technology SME business based in Cambridge. This opportunity will allow you to work alongside some of the smartest minds in the industry.


Description

Key responsibilities of the Digital Marketing Executive include:

* Website UX and user journey
* SEM, including SEO and PPC and relevant tooling
* Re-targeting / Programmatic
* Conversion rate optimisation (CRO)
* Web / landing page testing performance
* Lead generation (along with wider marketing)
* Google Analytics, Tag Manager (or equivalent)
* Reporting on performance channels you're responsible for
* Marketing automation


Profile

The successful candidate will have the following experience/traits:

* Degree level qualified or CIM qualified (compulsory)
* Experience with Pardot and understanding how to use this data in conjunction with Google Analytics
* Experience in a digital marketing role for a technology or software company
* Team player
* Willing to give it a go!


Job Offer

The Digital Marketing Executive role is paying a competitive basic annual salary plus other added benefits.

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