Digital Marketing Executive

Better Placed
£45000 - £55000 per annum + 5% bonus & benefits
20 December 2018
18 January 2019
KW / 27308
Kate Watson
Job Function
Contract Type
Full Time
Our client is one of the fastest growing financial services technology businesses globally. Founded in the '80s and with its head office in the US, it employs 300 staff. Due to its continued success, it is now looking for a Digital Marketing Specialist to join its marketing team and develop the digital marketing strategy globally for the business.

This is a great role that will require you to bring your previous experience to the table and implement exciting new digital marketing programs such as search optimization (paid and natural search), affiliated marketing, social networking, and viral marketing to drive traffic and generate sales.

The main duties of the role will include:

* Development and execution of digital B2B campaigns
* Management of third party agencies
* Creation of strategies to drive online traffic to the company website
* Recommendations for improving customer experience
* Planning and execution of all web, SEO/SEM, marketing database, email, blog, social media and display advertising campaigns
* Measurement of campaign ROI performance to provide insights into optimizing campaigns through Salesforce and Google Analytics
* Overseeing the social media strategy
* Responsibility for planning and budgetary control of all digital marketing
* Evaluate end-to-end customer experience across multiple channels and customer touch points

Experience needed:

* B2B digital marketing experience
* Demonstrable experience leading and managing SEO/SEM, email, social and display advertising
* Strong understanding of current online marketing concepts, strategy and best practice
* Experience with Google Analytics, marketing automation and CRM

This is a great role for someone who thrives working within a fast paced "start up" feel environment with a passion for effective digital marketing!

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