Digital Analyst

£30000 - £35000 per annum
14 December 2018
11 January 2019
Tichaona Moyo
Job Function
IT / Technical, Marketing
Contract Type
Full Time
Analysing and interpreting digital marketing and business performance information and data. Provide insights using a range of methods including live reporting techniques, reprots and presentations.

Client Details

My client is part of an education group which believe in the power of skills to build successful careers, businesses, and economies based in Central East London.


The key responsibilities for this Digital Analyst based in London are as follows:

* Maintain data quality through rigorous data analysis, standards definition and adherence and data hygiene

* Create and run reports to identify quality issues, provide timely remedies and solutions

* Create data flows and processes linked to CRM and other marketing platforms

* Segmentation - to with commercial planning, strategic marketing and revenue marketing to create lists and governance on management

* Governance - to develop a centralised governance with sales, marketing and other customer facing areas on contact management including data quality rules, procedures, new processes and the standards for entering data into the system.

* Reporting - managing reports on data quality metrics

* Training - support best practices and adoption of processes to enter new data

* Support the innovation of marketing processes, workflows, training and documentation across lead management, data, campaign project management, integration between systems, SLAs and integration and roll out of new technology locally and globally,

* Global liaison lead on global data issues especially where data decay is problematic, support on technology roll out & adoption and processes changes


The succesful Digital Analyst will have evidenced the following:

* Evidence of analysing information and numerical data to reveal patterns and insights

* Experience of building reporting infrastructure and platforms

* Experience of database reporting packages

* Experience of using website analysis software such as Google Analytics

* Good IT skills and Advanced Excel skills along with a strong knowledge of access, SQL etc

* Good influencer with ability and desire to build relationships and influence others

* Project management skills

* Genuine interest in B2B consumer behaviour and a passion for analytics

* Strong knowledge of marketing data, channels and KPIs

* Proficiency in written and spoken English (written and verbal)

* Detailed understanding of GDPR and Data Protection regulations

Job Offer

This Digital Analyst position will be based in London, east central. The salary on offer is between £30,000 - £35,000 per annum. Experience of working within the Education sector may be advantageous, Not for Profit and Charities experience may also be beneficial but not a must have.

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