Senior Brand Manager

07 December 2018
04 January 2019
Stacey Dow
Job Function
Brand / Product
Contract Type
Full Time
As Senior Brand Manager you will be responsible for effectively understanding, adapting and implementing innovative, creative and engaging global brand strategies for several prestigious brands.

Client Details

My client is a renowned FMCG business offering excellent career development and the chance to work across some of the most prestigious drinks brands globally.


As Senior Brand Manager, key responsibilities will include but not limited to;

* Work with Brand Director to develop, create, plan and execute consumer driven brand plans that maximise brand equity, revenue and profit for the brand.

* Lead alignment process of brand plans with local marketing teams to ensure regional business needs are proactively addressed.

* Lead regular quantitative and qualitative business analysis covering market trends, competition and consumer behaviour to identify opportunities for growth and develop clear, compelling offerings that inspire and engage key stakeholders.

* Lead assigned key global activation projects, follow up with business units for regular updates and provide full analysis post completion of project.

* Work closely with the line Manager to develop exciting and compelling communication tools to ensure internal and external buy-ins.

* Co-ordinate research data and report on trends/insights, providing analysis to other stakeholders.

* Lead brand performance analytics for assigned portfolio, including monthly reporting and diagnostic assessment of portfolio and strategic opportunities.

* Effectively monitor A&P budgets allocation and spend.

* Understand pricing guidelines, collate market specific prices during key budgeting periods, and make recommendations to adapt to evolving business needs.

* Effective management of Agencies when required

* Provide guidelines for Advertising & Promotional (A&P) budget, ensure spend is prioritised against brand priorities and relevant growth opportunities.

* Ensure the compliance of Corporate Social Responsibility policies in all marketing activities developed and support the global/local Corporate Social Responsibility platform throughout the fiscal year.


The successful candidate will be able to demonstrate the below key skills and attributes;

* Degree educated in marketing.

* Creative and innovative thinking.

* Strong business acumen with analytical and solid influencing skills.

* Thorough and creative problem-solving abilities, strong verbal and written presentation skills.

* Must be able to manage multiple initiatives with strong execution orientation and proper project management abilities.

* Previous brand marketing experience in an FMCG/Luxury retail environment

Job Offer

Senior Brand Manager


Competitive salary plus excellent benefits.

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